Halfen Moment Group is proud to announce that we are releasing an updated brand identity, including our new Why, logo and tagline. It marks the occasion of celebrating our incredible growth journey across 27 years from a start up to a market leader in building construction accessories with more than 500 clients across 30 countries.


New Company Logo

HalfenMoment_Logo 2018

New Why

Our group’s new Why is to be an innovative solution provider for the building structure, offering localized products, which ultimately improve progress efficiencies and reduce overall costs for our valued clients. “Along with our new Why, our new logo better communicates what Halfen Moment stands for today, I’m delighted that we’ve delivered something that takes into account other people’s views from within the company and one that showcases who we are externally too.” said Andi Lapon, Managing Director of Halfen Moment Group. ”

We emphasized our forward-thinking mindset and objective to achieve strong growth, driving innovation while focus on localization. The new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to local solutions for local problems with the most suitable technologies.

New Tagline: Driving Change

Since we began our journey as a company in 1991, we have carried the same logo and it has taken us through initial phase of our growth but going forward we need to be the game changer, driving the change in the construction industry. Halfen Moment has been part of CRH, a leading global building materials group, since 2012. By integrating ‘A CRH Company’ endorsement in our new company logo, we are taking the opportunity to establish our credentials as part of this highly successful group with global recognition.

New Brand Identity

You will see our new brand at construction sites, at exhibitions, on social media, on our products and so on. We believe that the new look represents our incredible growth journey from a start up to a market leader and of a company that is modernizing and growing at a rapid pace riding on its advanced technical advice, innovative design and most simplified interactions.

We hope you like this new look and feel for the new Halfen Moment. Our marketing materials and signage will be updated gradually, you may see the previous logo in use for a short while as we undertake this process. To request for artwork, please email to

June 20, 2018